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Microvention

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Microvention

Leading neuroendovascular technology company Microvention develop catheter-based, minimally invasive technologies that treat serious brain and vascular diseases. MV, together with agency HAUS, turned to Blacksmith Co. to help assist develop 3D renders, that walked a fine line between real and smooth illustration, of the products for their catalog. Together we examined their devices under our USB microscope and figured out their construction, behavior and what materials they consisted of. 

The scope ended up containing over 60+ products (made from CAD data and technical drawings) and Blacksmith eagerly created a material library with over 50+ custom surface descriptions complete with a virtual photo studio using Maya and renderer Arnold.

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Material Study